{"id":2060136,"date":"2025-07-23T05:00:00","date_gmt":"2025-07-23T09:00:00","guid":{"rendered":"https:\/\/kffhealthnews.org\/?post_type=article&#038;p=2060136"},"modified":"2025-07-29T19:03:19","modified_gmt":"2025-07-29T23:03:19","slug":"colorado-california-montana-states-neural-data-privacy-laws-neurorights","status":"publish","type":"article","link":"https:\/\/kffhealthnews.org\/news\/article\/colorado-california-montana-states-neural-data-privacy-laws-neurorights\/","title":{"rendered":"States Pass Privacy Laws To Protect Brain Data Collected by Devices"},"content":{"rendered":"\n<p>More states are passing laws to protect information generated by a person\u2019s brain and nervous system as technology improves the ability to unlock the sensitive details of a person\u2019s health, mental states, emotions, and cognitive functioning.<\/p>\n\n\n\n<aside class=\"block--sidebar alignright \">\n\t\n\n<div class=\"wp-block-kaiser-health-news-partner block--partner\">\n\t\t\t\t\t\t<a class=\"partner__image--link\" href=\"https:\/\/www.cbsnews.com\/news\/state-privacy-laws-brain-data-devices\/\">\n\t\t\t\t<img decoding=\"async\" class=\"partner__image\" src=\"https:\/\/kffhealthnews.org\/wp-content\/uploads\/sites\/2\/2022\/07\/CBS-hi-res-logo.png?w=120\" alt=\"Partner logo\" \/>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t<p class=\"partner__content\">\n\t\tThis story also ran on <a href=\"https:\/\/www.cbsnews.com\/news\/state-privacy-laws-brain-data-devices\/\">CBS News<\/a>. It can be <a href=\"https:\/\/kffhealthnews.org\/news\/article\/colorado-california-montana-states-neural-data-privacy-laws-neurorights\/view\/republish\/\">republished for free<\/a>.\t<\/p>\n<\/div>\n\n<\/aside>\n\n\n\n<p><a href=\"https:\/\/leg.colorado.gov\/sites\/default\/files\/2024a_1058_signed.pdf\">Colorado<\/a>, <a href=\"https:\/\/leginfo.legislature.ca.gov\/faces\/billTextClient.xhtml?bill_id=202320240SB1223\">California<\/a>, and <a href=\"https:\/\/bills.legmt.gov\/#\/laws\/bill\/2\/LC0005?open_tab=bill\">Montana<\/a> are among the states that have recently required safeguarding brain data collected by devices outside of medical settings. That includes headphones, earbuds, and other wearable consumer products that aim to improve sleep, focus, and aging by measuring electrical activity and sending the data to an app on users\u2019 phones.<\/p>\n\n\n\n<p><a href=\"https:\/\/perseus-strategies.com\/wp-content\/uploads\/2024\/04\/FINAL_Consumer_Neurotechnology_Report_Neurorights_Foundation_April-1.pdf\">A report<\/a> by the Neurorights Foundation, an advocacy group that aims to protect people from the misuse of neurotechnology, found that 29 of 30 companies with neurotechnology products that can be purchased online have access to brain data and \u201cprovide no meaningful limitations to this access.\u201d Almost all of them can share data with third parties.<\/p>\n\n\n\n<p>In June, the American Medical Association <a href=\"https:\/\/static1.squarespace.com\/static\/60e5c0c4c4f37276f4d458cf\/t\/685ab09537925e3351bd88e0\/1750773909925\/AMA+HoD+Resolution+503+-+Safeguarding+Neural+Data+-+6.11.25.pdf\">called for greater regulation<\/a> of neural data. In April, several Democratic members of the U.S. Senate Committee on Commerce, Science, and Transportation <a href=\"https:\/\/www.commerce.senate.gov\/2025\/4\/cantwell-schumer-markey-call-on-ftc-to-protect-consumers-neural-data\">asked the Federal Trade Commission<\/a> to investigate whether companies are exploiting consumers\u2019 brain data. Juliana Gruenwald Henderson, a deputy director of the FTC\u2019s Office of Public Affairs, said the agency had received the letter but had no additional comment.<\/p>\n\n\n\n<p>Although current devices gather relatively basic information like sleep states, advocates for brain data protection caution that future technologies, including artificial intelligence, could extract more personal and sensitive information about people\u2019s medical conditions or innermost thoughts.<\/p>\n\n\n\n<p>\u201cIf you collect the data today, what can you read from it five years from now because the technology is advancing so quickly?\u201d said Democratic state Sen. Cathy Kipp, who sponsored Colorado\u2019s 2024 neural data protection bill when she was in the state House of Representatives.<\/p>\n\n\n<div\n\tclass=\"wp-block block--newsletter  \"\n\tdata-type=\"kaiser-health-news\/newsletter\"\n\tdata-align=\"center\"\n\tstyle=\"\"\n>\n\t<h4 class=\"newsletter__title\">\n\t\t<a href=\"\/email\/\">\n\t\t\tEmail Sign-Up\t\t<\/a>\n\t<\/h4>\n\t<p class=\"newsletter__description\">\n\t\tSubscribe to KFF Health News&#039; free Morning Briefing.\t<\/p>\n\t\n<form\n\taction=\"\/email-signup\/\"\n\tclass=\"kaiser-hubspot-mini-signup-form\"\n\tmethod=\"post\"\n>\n\t<input type=\"hidden\" id=\"kaiser_hubspot_nonce\" name=\"kaiser_hubspot_nonce\" value=\"00b79a3908\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/wp-json\/wp\/v2\/article\/2060136\" \/>\t\t\t\t<label\n\t\tclass=\"kaiser-hubspot-mini-signup-form__label--email\"\n\t\tfor=\"kaiser-hubspot-mini-signup-form-email\"\n\t>\n\t\t<span class=\"screen-reader-text\">\n\t\t\tYour Email Address\t\t<\/span>\n\t\t<input\n\t\t\tautocomplete=\"email\"\n\t\t\tclass=\"kaiser-hubspot-mini-signup-form__input--email\"\n\t\t\tid=\"kaiser-hubspot-mini-signup-form-email\"\n\t\t\tname=\"kaiser_hubspot_email\"\n\t\t\ttype=\"email\"\n\t\t\t\t\t\t\tplaceholder=\"Your email address\"\n\t\t\t\t\t\/>\n\t<\/label>\n\t<button class=\"kaiser-hubspot-mini-signup-form__submit\">\n\t\tSign Up\t<\/button>\n<\/form>\n<\/div>\n\n\n\n<p>As both excitement and trepidation about AI build, at least 28 states and the U.S. Virgin Islands <a href=\"https:\/\/www.ncsl.org\/technology-and-communication\/artificial-intelligence-2025-legislation\">have enacted<\/a> some type of AI regulation separate from the privacy bills protecting neural data. President Donald Trump\u2019s \u201c<a href=\"https:\/\/www.congress.gov\/bill\/119th-congress\/house-bill\/1\/text\">One Big Beautiful Bill<\/a>\u201d included a 10-year halt on states passing laws to regulate AI, but the Senate stripped that provision out of the budget reconciliation bill before voting to approve it on July 1.<\/p>\n\n\n\n<p>The spirit of laws in Colorado, California, and Montana is to protect the neural data itself, not to regulate any algorithm or AI that might use it, said Sean Pauzauskie, medical director for the <a href=\"https:\/\/neurorightsfoundation.org\/\">Neurorights Foundation<\/a>.<\/p>\n\n\n\n<p>But neurotechnology and AI go hand in hand, Pauzauskie said. \u201cA lot of what these devices promise is based on pattern recognition. AI is really driving the usability and significance of the patterns in the brain data.\u201d<\/p>\n\n\n\n<p><a href=\"https:\/\/som.cuanschutz.edu\/Profiles\/Faculty\/Profile\/23859\">Cristin Welle,<\/a> a professor of neurosurgery at the University of Colorado School of Medicine, said that AI\u2019s ability to identify patterns is a game changer in her field. \u201cBut contribution of a person\u2019s neural data on an AI training set should be voluntary. It should be an opt-in, not a given.\u201d<\/p>\n\n\n\n<p>Chile in 2021 became the first country to adopt a constitutional amendment for neurorights, which prioritize human rights in the development of neurotechnology and collection of neural data, and UNESCO has said that neurotechnology and artificial intelligence could together pose a threat to human identity and autonomy.<\/p>\n\n\n\n<p>Neurotechnology can sound like science fiction. Researchers used a <a href=\"https:\/\/www.uts.edu.au\/news\/2023\/12\/portable-non-invasive-mind-reading-ai-turns-thoughts-text\">cap with 128 electrodes<\/a> and an AI model to decode the brain\u2019s electric signals from thoughts into speech. And two years ago, a study described how neuroscientists reconstructed the Pink Floyd song \u201c<a href=\"https:\/\/journals.plos.org\/plosbiology\/article?id=10.1371\/journal.pbio.3002176\">Another Brick in the Wall<\/a>\u201d by analyzing the brain signals of 29 epilepsy patients who listened to the song with electrodes implanted in their brains.<\/p>\n\n\n\n<p>The aim is to use neurotechnology to help those with paralysis or speech disabilities, as well as treat or diagnose traumatic brain injuries and brain disorders such as Alzheimer&#8217;s or Parkinson&#8217;s. Elon Musk\u2019s Neuralink and <a href=\"https:\/\/www.cnbc.com\/2023\/02\/18\/synchron-backed-by-bezos-and-gates-tests-brain-computer-interface.html\">Synchron<\/a>, funded by Bill Gates and Jeff Bezos, are among the companies with clinical trials underway for devices implanted in the brain.<\/p>\n\n\n\n<p>Pauzauskie, a hospital neurologist, started worrying four years ago about the blurring of the line between clinical and consumer use of neural data. He noted that the devices used by his epilepsy patients were also available for purchase online, but without protections afforded by the Health Insurance Portability and Accountability Act in medical settings.<\/p>\n\n\n\n<p>Pauzauskie approached Kipp two years ago at a constituent meetup in his hometown of Fort Collins to propose a law to protect brain data in Colorado. \u201cThe first words out of her mouth that I\u2019ll never forget were, \u2018Who would be against people owning their own brain data?\u2019\u201d he said.<\/p>\n\n\n\n<p>Brain data protection is one of the rare issues that unite lawmakers across the political aisle. The bills in California, Montana, and Colorado passed unanimously or nearly unanimously. Montana\u2019s law will go into effect in October.<\/p>\n\n\n\n<p>Neural data protection laws in Colorado and California amend each state\u2019s general consumer privacy act, while Montana\u2019s law adds to its existing genetic information privacy act. Colorado and Montana require initial express consent to collect or use neural data and separate consent or the ability to opt out before disclosing that data to a third party. A business must provide a way for consumers to delete their data when operating in all three states.<\/p>\n\n\n\n<p>\u201cI want a very hard line in the sand that says, you own this completely,\u201d said Montana state Republican Sen. Daniel Zolnikov, who sponsored his state\u2019s neural data bill and other privacy laws. \u201cYou have to give consent. You have the right to have it deleted. You have complete rights over this information.\u201d<\/p>\n\n\n\n<p>For Zolnikov, Montana\u2019s bill is a blueprint for a national neural data protection law, and Pauzauskie said support of regulatory efforts by groups like the AMA pave the way for further federal and state efforts.<\/p>\n\n\n\n<p>Welle agreed that federal regulations are needed in addition to these new state laws. \u201cI absolutely hope that we can come up with something on a national level that can enshrine people\u2019s neural rights into law, because I think this is going to be more important than we can even imagine at this time.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Colorado, California, and Montana have passed neural data privacy laws meant to prevent the exploitation of brain information collected by consumer products.<\/p>\n","protected":false},"featured_media":2060510,"template":"","meta":{"_cr_original_post":"","_cr_replace_post_id":"","_cr_replacing_post_id":"","jetpack_post_was_ever_published":false,"kff_featured_video":0,"kff_show_featured_video":false,"kff_show_mute_audio_button":false,"custom_shortlink":"\/MjA2MDEzNg","kaiser_health_news_byline_override":"","kaiser_health_news_can_republish":true,"kaiser_health_news_featured_image_caption":"","kaiser_health_news_header_overlay_color":"","kaiser_health_news_header_theme_slug":"","kaiser_health_news_hero_image":0,"kaiser_health_news_backdrop_padding":115,"kaiser_health_news_hide_partner":false,"kaiser_health_news_kicker":"","kaiser_health_news_kicker_background_color":"","kaiser_health_news_kicker_text_color":"","kaiser_health_news_kicker_url":"","kaiser_health_news_nav_theme_slug":"compact","kaiser_health_news_nav_transparency":false,"kaiser_health_news_sharing_title":"","kaiser_health_news_show_featured_image":true,"kaiser_health_news_subheadline":"","kaiser_health_news_suppress_kicker":false,"kaiser_health_news_suppress_subheadline":false,"kaiser_health_news_update_time":"","kaiser_health_news_vertical_image":0,"kaiser_health_news_title_align_left":false,"kaiser_health_news_custom_header_image":0,"photo_byline":[],"story_update":"","update_position":"bottom","kaiser_syndication_sites":[],"apple_news_api_created_at":"2025-07-23T09:12:28Z","apple_news_api_id":"3bfe627f-a4c4-4291-bd8b-337564d1e486","apple_news_api_modified_at":"2025-07-23T09:12:28Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/AO_5if6TEQpG9izN1ZNHkhg","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":["https:\/\/news-api.apple.com\/sections\/20265c01-23d7-4d15-96e0-0691b89c3772","https:\/\/news-api.apple.com\/sections\/6bb33616-50b4-48d9-9a34-3163cc5779e3"],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[1337,5004,439525648,31304,36835],"tags":[439528958,180,439525558,303394884,3837,439530184],"primary-topic":[],"partners":[439525973],"funder":[439524087,439524085,439525513,439527044,439527043],"coauthors":[439525970],"class_list":["post-2060136","article","type-article","status-publish","has-post-thumbnail","hentry","category-california","category-mental-health","category-mountain-states-bureau","category-states","category-syndicate","tag-california","tag-colorado","tag-health-it","tag-legislation","tag-montana","tag-state-watch","partners-cbs-news","funder-blue-shield-of-california-foundation","funder-california-health-care-foundation","funder-colorado-health-foundation","funder-headwaters-foundation","funder-montana-healthcare-foundation"],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>States Pass Privacy Laws To Protect Brain Data Collected by Devices - KFF Health News<\/title>\n<meta name=\"description\" content=\"Colorado, California, and Montana have passed neural data privacy laws meant to prevent the exploitation of brain information collected by consumer products.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kffhealthnews.org\/news\/article\/colorado-california-montana-states-neural-data-privacy-laws-neurorights\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"States Pass Privacy Laws To Protect Brain Data Collected by Devices - KFF Health News\" \/>\n<meta property=\"og:description\" content=\"Colorado, California, and Montana have passed neural data privacy laws meant to prevent the exploitation of brain information collected by consumer products.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kffhealthnews.org\/news\/article\/colorado-california-montana-states-neural-data-privacy-laws-neurorights\/\" \/>\n<meta property=\"og:site_name\" content=\"KFF Health News\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-29T23:03:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kffhealthnews.org\/wp-content\/uploads\/sites\/2\/2025\/07\/GettyImages-2153840948-resized.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3840\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kffhealthnews.org\/news\/article\/colorado-california-montana-states-neural-data-privacy-laws-neurorights\/\",\"url\":\"https:\/\/kffhealthnews.org\/news\/article\/colorado-california-montana-states-neural-data-privacy-laws-neurorights\/\",\"name\":\"States Pass Privacy Laws To Protect Brain Data Collected by Devices - 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